The PRH Sales teams wanted unique sites to focus on their customer base. The design solution was to create a system of sites that can be customized for each sales team utilizing the same template. The resulting system of sites relies on a consistent global navigation, brand fonts, and atomic components to form the brand ecosystem for Sales. While unique imagery and dark mode features allow for some customization across the sites to address their users. Design work includes managing and delivering ongoing feature development for the various sites.
Key site features:
• Featured book title carousels and collection pages / • Category filtering and grid or list page views / • Wish list page and ordering functionality / • Book detail and author detail pages / • Metadata customization for business teams / • Rebranding to Penguin from Penguin Random House
Role: Lead Visual Designer / Co-designer
Client: Penguin Random House