Branding and visual design for author video learning archive. The project involved a new homepage redesign and secondary channel page design. Logo and branding for the channel page, and social media assets.
Visual branding design for the new channel’s secondary logo, ‘Author University.’ The logo follows the branding system by using the PRH logo in a lock-up with the brand font Fort Light. Using a dynamic color palette and animating the logo added more prominence to this secondary brand. The logo is used on the video bumpers and the site’s landing page displays the long-form wordmark, as well as an abbreviated version, ‘AuthorU’ to be used in the videos.
Role: Lead UI Designer
Client: Penguin Random House